For example, MUJI could bring MUJI house from Tokyo to crowded city life in Europe: cities such as Amsterdam, Paris, New York & London.ĥ. Housing solutions for urban areas: activate involvement in furnishing housing projects for crowded urban areas. ![]() Capitalize on the rising trend for budget accommodation: Introduce their designs in hostels/hotels/wellness centers aiming to create serene surroundingsĤ. ![]() Cross category investment in real estate:Ĥ. Stress on no-brand strategy to lifestyle: using their strength, highlight their point of differentiation further: Create stronger link between MUJI to the calm, quiet, lifestyle it embodies and express this more explicitly customers to enforce the connection.Ĥ. Expand as a lifestyle application – similar to ‘MUJI to Sleep’ by developing more simple innovations for everyday life to create more resonance. increase catalogue availability in shop to provide customers a good visibility of product rangeĢ.As MUJI relies heavily on advertising visa Word-of-mouth, they could capitalise on their popularity using online social media, launch questions such as : “What is your favorite MUJI product?”. ![]() Increase brand awareness yet adhering closely to the no-brand strategy and avoid mainstreaming: Recommendations in growing CBBE and ConclusionĪfter getting to know MUJI and IKEA in depth and of its SWOT environment, the MUJIKEA team proposes the following ideas to grow its Customer-based Brand Equity (CBBE): Growing Customer Based Brand Equityġ.
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